From the desk of Casey Forbes – Ciders

May 17th, 2016

Cider is a fast growing category. There is a huge amount of material available to research the category, the brands, and the styles. Make sure you taste all the ciders you are selling – there is a BIG difference.

In Ohio, Cider is defined in the Ohio Revised Code Section 4301.01 as follows: “Cider” means all liquids fit to use for beverage purposes that contain one-half of one percent of alcohol by volume, but not more than six percent of alcohol by weight, and that are made through the normal alcoholic fermentation process of “the juice of sound, ripe apples, including, without limitation, flavored, sparkling, or carbonated cider and cider made from pure condensed apple must”.

Sounds simple…but looking further:

  • Cider can only be made from apples.
  • Cider may be flavored with other fruits, provided the cider is apple based.
  • Perry is not Cider (made from pears) – by Ohio Regulations, it is treated as wine.
  • ½ of 1% ABV up to 6% ABW: why Volume at one end of the definition and Weight at the other? I don’t know! 6% ABW = 7.68% ABV
  • Cider is taxed differently than wine or beer.
  • Cider over 7.68% ABV is regulated as a wine

The chart below explains some of the differences in the beverages.

 

CIDER

CIDER

WINE

WINE

WINE

BEER

VERMOUTH

PERRY

 

1/2 – 7.68% abv

> 7.68% abv

1/2 to 14% abv

14-21% abv

Sparkling

 

 

 

 

per gallon

per gallon

per gallon

per gallon

per gallon

per gallon

per gallon

per gallon

Ohio Excise Tax

$0.24

$0.32

$0.32

$1.00

$1.50

$0.18

$1.10

$0.32

Cuy Cnty Tax

$0.24

$0.32

$0.32

$0.32

$0.32

$0.16

$0.32

$0.32

Subject to Split Case Charge

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

Min Mark Up at Retail

25%

50%

50%

50%

50%

25%

50%

50%

Growlers

No

No

No

No

No

Yes

No

No

Retail Permits Rqrd

C2, D2 or D5

 

 

 

 

 

 

 

Wholesale Permits Rqrd

B2 or B5

 

 

 

 

 

 

 

AS you build your Cider Category on your shelf or beverage list, I suggest you look for authentic products made only from only two ingredients – apple juice (not concentrate) and yeast. Make sure you try all the ciders on the market – you will be amazed at the difference in flavor profiles. – Enjoy.

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I assist and train new and seasoned account representatives with field work, one-on-one sessions, and printed materials. Event planning and promotion, social media.Implement programs for national and regional on-premise accounts as well as new account development. Sake Specialist as well as Brand Manager. Specialties: Multi-tasking, Sales, Sakes, Fine wines. Understanding of chain, independent, casual and fine dining , as well as chain and independent retail.

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1 Comment »
  1. Another bit of info regarding Cider: in Ohio, retailers are allowed to sell 1/6 barrels of cider to consumers. Growlers are not legal but full barrels are. CF

    Comment by Casey Forbes May 31, 2016 @3:31 pm

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