From the desk of Casey Forbes

April 7th, 2016

     Recently, I attended the winter meeting of the Wholesale Beer and Wine Association of Ohio. It was an easy excuse to get out of Ohio and into Napa Valley. One of the mornings, we had three speakers, veterans of the industry, share their experiences with us:

     Stu Harrison, a Shaker Heights native, spoke of his 40 years in the valley. After college, he began his wine career at Schloss Johannisberg. From there, he worked at Almaden, was the first National Sales Manager for the new Domaine Chandon, and then became the first non-family employee for Opus-One. Additionally, he had stints at Wilson-Daniels, Swanson, Stag’s Leap Wine Cellars, La Familgia, and Continuum. Now, as a well-aged Sales Executive, he has his own brand, Trivium.

 

     Next was John Skupny: I first met John in 1980 when he worked for Vintage Wine Merchants. VWM was a great marketing company that represented some of the premier wineries of California. John worked for Charlie Wagner – the original – Caymus, Clos du Val, and Niebaum-Coppola, was the head of the Napa Vintners Association and now, with his wife, runs the Lang & Reed Wine Company.

 

     Finally, Glenn Workman, VP and General Manager of Napa Operations for the Robert Mondavi Winery spoke. Glenn began his career with RM in 1975. As with many in the wine industry, he refers to the founder as Mister Mondavi. Among other topics, he spoke of the graciousness of Mr. Mondavi and his desire to share his winery’s experiences with everyone.

 

Some other quick facts pointing to the change in our industry:

1975: One Hotel in Napa Valley: Silverado Country Club

1975: 25 wineries in Napa, now there are 450 producing 6,000 labels

          Vines were mostly Head Pruned vines

          Largest Ag crop: Walnuts and Prunes

1976: Wine Spectator first published – in a newsprint format

1978: Robert Parker publishes his news letter

1970s: Wine Styles: almost all wines were 12.5 to 13.5 alcohol

              Grapes at really high sugar levels were rejected by wineries

              To Kalon vineyard was planted in part to Alicante Bouchet and Burger

1981: Napa became an AVA, now there are 16 AVAs in Napa Valley

1993: Robert Mondavi Winery became a publically owned winery, needed cash to replant vineyards impacted by phylloxera

1997: 125 members of Napa Vintners Association, now there are 525

2004: Robert Mondavi Winery purchased by Constellation

 

Clearly, our industry is evolving at a fast pace; we are all fortunate to be a part of such a dynamic industry.

          -Casey ForbesCasey's Desk

 

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I assist and train new and seasoned account representatives with field work, one-on-one sessions, and printed materials. Event planning and promotion, social media.Implement programs for national and regional on-premise accounts as well as new account development. Sake Specialist as well as Brand Manager. Specialties: Multi-tasking, Sales, Sakes, Fine wines. Understanding of chain, independent, casual and fine dining , as well as chain and independent retail.

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2 Comments »
  1. Thank you for sharing this Casey.
    It is amazing to witness & be a part of this evolution of this great industry.

    Darren

    Comment by Darren Wyville April 15, 2016 @11:03 am

  2. Thank you for the your comments and insight. It is great to be a part of the great American wine industry. In my short 9 years in this business, I have witnessed countless changes. I can only imagine how many you have already experienced and how many more are to come!

    Comment by David Sterle April 28, 2016 @4:13 pm

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